Dragonfly Logo Design
Dragonfly is an expanding small vacation rental home business in Anna Maria, Florida. They consider themselves over-achievers and want their homes to be more successful and more generously praised than any other homes on the island. Dragonfly want their name and brand to evoke several things in their future guests: a spiritual sense of transformation, renewed energy, a sense of childlike joy and wonder to be at the beach, and a sense of strength … essentially Dragonfly is a safe and secure sanctuary from the outside world. They are a prime spot for family reunions, anniversaries, and of course weddings!
Their target market are women in their 40’s-60’s who are well-traveled and well educated. They also attract “wine snobs”,”foodies”, people who love great conversation, and people who appreciate Lenox crystal glasses and 400ct all cotton sheets.
In their efforts of expansion and marketing, we created them a logo and identity that encompasses the refreshed and spiritual company. The logo design is best of all worlds -it’s feminine, strong, and has refreshing sea colors. The colors I selected also matches their homes which uses a lot of soft blues, teals, greens, and purples.